Entry marketing strategy of SAAB car manufacturer into the Indian market
As domestic markets have become saturated, multinational corporations (MNC) are turning their attention to international markets to increase their market share, revenues and their profits. MNCs...
View ArticleThe impact of social media on consumer behavior – Case study Kosovo
Most studies show that the Internet and social media usage is changing consumer behav-ior,a modern trend also witnessed in developing countries such as Kosovo. This paper will offer an overview on how...
View ArticleAnalysis on the Impact of Public Debt on Economic Growth Case of Republic of...
Since the half of the last century the importance of public debt as an instrument of economic policy, is increasing more and more. Public debt as a form of financing for meeting the needs of state,...
View ArticleDevelopment of Accounting in Kosovo: A Historical Perspective and Future...
Qualitative and reliable financial information is a key element in the decision making process, and the availability of such information is particularly important for the business management and public...
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